Joseph Hogue is the Chief Awesome Officer at Let’s Talk Money, a YouTube Channel with over 400K subscribers. He’s also the founder of numerous personal finance blogs including one that focuses on work from home opportunities, MyWorkFromHomeMoney.com. On this episode of CFO at Home, Joseph and Vince discuss creating and monetizing a successful blog, YouTube channel, and more.
- Key Takeaways:
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- Blogging FAQs
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- What should I blog about?
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- Skills that you already have (you’re already an expert in something); job-related skills, hobby, etc.
- Something you don’t know about but want to learn (take readers along with you on the learning journey)
- It needs to come from a place of passion, but at the same time monetizable
- How do I get people to visit my blog
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- Find out where your audience is already hanging out on-online (social media groups, etc) and engage with them. Build up a reputation of having expertise and bringing value, then eventually expose them to your blog.
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- Focus on platforms where your audience most likely to hang out and/or those platforms that you’re most likely to use regularly
- SEO (Search Engine Optimization) - Understanding how Search Engines work so you can better influence how your blog shows up in search results
- How do I make money from my blog
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- Start trying our different monetization strategies immediately. Figure out the short path to monetizing for your particular subject matter.
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- Create an ebook from your blog posts
- Explore affiliate programs/networks
- Google ads
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- Creating/monetizing a YouTube Channel
- More critical to niche down your YouTube Channel subject matter than your blog (more than 26 Million YouTube channels)
- Easier to monetize with ads on YouTube than a blog
- Easier to present affiliates through YouTube (product demos, etc).
